it's time to play
DIGICEL PLAY IS AN OTT/STB service providing premium content across the caribbean and pacific.
W&B were asked to create a premium TTL campaign to launch the EXPERIENCE ACROSS region.
OUR RESPONSE WAS SIMPLE -
marry THE TALENT WITH THE BRAND. TAKE OWNERSHIP OF "TV" in it's entirety.
be the only choice.
be the "THE Home of incredible TV"
using the brand COLOURS and creating a strong and RECOGNISABLE LOCK UP, we brought all of the talent home to digicel! from kingston to port of spain...
sTRIKING COMPOSITIONS. SIMPLE STATEMENTS. STAND OUT BILLBOARDS, cinematic edits...
all came together to create a sea of red and pink, and clear ownership of film, TV, premium entertainment & talent.