MEGABOLT SPEED
DIGICEL WERE LAUNCHING A REVOLUTIONARY BROADBAND SERVICE ACROSS THE CARIBBEAN AND ASIA-PACIFIC.
THEY NEEDED A STRONG SIMPLE CAMPAIGN TO WORK ACROSS MULTIPLE TERRITORIES AND LANGUAGES.
DIGICEL'S BROADBAND SPEEDS WERE SIMPLY PHENOMENAL, SPEED WAS STRATEGICALLY THE HERO OF THIS SERVICE....AND THERE IS ONLY ONE SUPER HUMAN SUPER HERO OF SPEED - USAIN BOLT.
WE CREATED THE Campaign "MEGABOLT'